Guest Posting refers to as “writing and publishing own article on someone else website or blog”. Or it is a piece of content that are arranged by the author and the blogger to publish on the blogger sites. It provides a great way to connect with readers. But there are some rules in this mutual benefit environment.
- The content is unique means the author provide unique content which is no re-publishing.
- Without the permission of author the blogger never edit the content. Except minor English grammatically mistakes.
There are mainly four reasons why Guest Posting provide a key strategy for online marketing.
1. Guest Posting builds the relationship between the author and blogger.
Bloggers need good and unique content. By being a good guest blogger and adding value someone else blog, then you are way to build relationship with other bloggers. Bloggers build a large percentage of conversation happening on the Internet, special for social media sites like twitter and facebook. They can be tremendously inflential, which make to have good friends. By making good friends with other bloggers through guest posting, you’re going to build your influence in the realm of social network, which will ultimately lead to more blog subscribers.
2. Guest Posting is Great for Search Engine.
The host blogger includes the link somewhere in your blog post. (Usually at the end or beginning). Then over days these back links will increase the value of your blog to search engine, by making your content is easier to find via Bing, Yahoo, Google etc.
3. Guest Posting introduces to new communities.
The best thing in Guest Posting is that it allows you to enter in established community and share your messages. It allows you to connect with new users, reader, or people who can ultimately benefits you, if you do it right. If you are adding values to the discussion, it means you are going to see that convert over time to more fans, reader and followers.
4. As increase in Revenue.
Ultimately, the new visitors will come into loyal reader. These royal readers will develop into customer, so guest posting is going to be an excellent contributor to your increase in revenue as well.
Benefits of Guest Posting
1. Get Quality Traffic
The first, main advantage of the Guest Posting is the quality of traffic it sends. Sometime we have find over 500 visitors from guest blogging on a blog. And sometime we get 1000 visitors from writing a single guest post on a blog.
2. Build Domain Authority and Search Engine Authority
One more advantage of guest blogging is that it helps you to build your domain name and search engine authority.
3. Build your online influence
Guest blogging on other blogs that are bigger than yours is providing a great way to smack the lives of others and make them have a good retention of you for the rest lives.
4. Helps to Develop your Authority
With guest blogging you can be find yourself easily associated with someone top bloggers in your opening and when people start seeing your name coming across with all their blogs’ they will give you a kind of respect.
About the author – Denish Verma– Author have experienced with SEO, Online Marketing , Content Marketing with over 5 years experience in web technologies. He have more than 2500 websites experience in SEO, Web Development, Technologies and related areas.